YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to SaaS, eCommerce, and B2B lead-gen brands spending $50K+/month on Google, Meta, LinkedIn, and YouTube ads who need CRO, paid media, and measurable ROI.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to KlientBoost's funnel.
Designed to convert YouTube viewers into qualified leads for KlientBoost.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to churn out a brand-new content type — between running a 63-person agency at ~$20M ARR, co-hosting KlientBoost Kitchen, building GrowthComet, managing 250+ active clients, and posting the contrarian paid-media takes your 19K LinkedIn followers actually engage with.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of meetings and drive more free marketing plan requests for KlientBoost.
This morning Johnathan, I went deep on klientboost.com, your @klientboost channel, and your LinkedIn — and the gap between offline authority and YouTube distribution is genuinely striking. Offline you've built one of the most credentialed performance shops in the game: ~$20M ARR, 250+ active clients, 317+ published case studies (more than most agencies have clients), proprietary Kite and Growth Grid software, Glassdoor #1 Best Place to Work in 2022, offices in Costa Mesa, Raleigh, and London, and a free marketing plan funnel that already converts on blog SEO and LinkedIn. You literally sell YouTube advertising to clients and publish YouTube SEO guides on your blog. But on YouTube itself: the company channel has ~159 subscribers, your personal JohnathanDane URL is dead, and the channel has pivoted three times — Inside KlientBoost culture vlogs, KlientBoost Kitchen B2B webinars, then comedy skits like "Marketing Hats" and "Agency Toddler." Your best Kitchen episode on LinkedIn Ads attribution pulls 25–211 views while the same ideas get 20–63 reactions on LinkedIn. Meanwhile Surfside PPC, Tier11, and AdVenture Media are owning the cold-discovery lane with searchable "Google Ads audit" and "reduce CAC" content — none of them have 317 case studies or a 63% average client ROI lift in the first 90 days, but they're capturing the $5M+ brand searching for a performance agency before they ever hit your free marketing plan page. You have the proof, the proprietary tools, and the founder POV — the channel just isn't wired into the funnel.
Simply put, we want to help you get more free marketing plan requests and ultimately more KlientBoost clients through organic YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
Pure search-intent anchor. Positions Johnathan as the operator who's reviewed hundreds of accounts — not another "10 tips" video. Drives free marketing plan requests from brands already spending meaningfully.
Top of The FunnelThe #1 question every DTC and SaaS marketer Googles after a Google platform update. KlientBoost's case study library and Kitchen content make this the most credible answer in the lane.
Top of The FunnelRepackages KlientBoost Kitchen's highest-value B2B session into a searchable standalone video. Competes with AdVenture Media and Directive's LinkedIn content while routing viewers to the free marketing plan.
Top of The FunnelThe brand-defining meta-video. Acknowledge the irony honestly — KlientBoost sells YouTube advertising but has ~159 subs — and lay out the 12-week plan to fix the funnel. High shareability among agency owners and CMOs.
Top of The FunnelMOFU content for brands stuck in the "just increase budget" loop. Showcases KlientBoost's CRO specialty with screenshot-heavy teardowns that pre-qualify high-intent leads.
Middle of The FunnelTurn a 25-view Kitchen clip into a packaged, searchable playbook with mid-roll CTA to the lead magnet and end-card to a case study video. Same tactical depth, cold-discovery packaging.
Middle of The FunnelAuthority MOFU video built on KlientBoost's published average. Walk through the actual onboarding framework — Kite dashboards, Growth Grid, account structure — not generic agency promises.
Middle of The FunnelRepackage proprietary creative testing methodology into standalone searchable content. Every performance marketer searching "ad creative testing framework" should land on KlientBoost.
Middle of The FunnelNamed case study from KlientBoost's 317 published wins. Specific numbers, the exact CRO changes, no fluff. Anonymized if needed but credible.
Bottom of The FunnelHonest channel audit video. Reference "Marketing Hats" (11K views) vs. Kitchen episodes (25 views), explain the format pivot problem, and bridge to the new content system.
Middle of The FunnelBOF walkthrough of the existing lead magnet funnel — what prospects get, how case studies are selected, what happens on the strategy call. Pre-empts "what's the catch" objections.
Bottom of The FunnelHybrid interview format with a real client outcome. Before/after spend, CPA, pipeline contribution. Bottom-of-funnel proof that drives immediate marketing plan requests.
Bottom of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
The exact queries SaaS and eCommerce brands Google before they request a free marketing plan — "Google Ads not converting," "LinkedIn Ads strategy 2026," "Performance Max cannibalizing brand." Surfside PPC and Tier11 own this lane on YouTube; KlientBoost's 317 case studies and 63% average ROI lift match or exceed them but never show up in search.
Repackage what KlientBoost already sells — landing page testing, creative iteration, business intelligence — into standalone searchable videos. "When more ad spend is the wrong answer," "The 5 landing page mistakes killing your CPA." Pre-qualifies brands already spending $50K+/month who need CRO, not another generic agency pitch.
Turn your highest-value B2B Kitchen sessions into cold-discovery assets with searchable titles and CTA bridges to the free marketing plan. LinkedIn attribution frameworks, Google Ads account structure, GrowthComet agency-training insights — the tactical depth that dies at 25 views on YouTube today but wins on LinkedIn.
Sit-down interviews with KlientBoost clients walking through before/after ROAS, CPA reductions, and channel mix changes. Bottom-of-funnel proof from your 317 published case studies that pre-empts every "but does KlientBoost work for a brand at my spend level" objection and drives marketing plan requests immediately.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward requesting a free KlientBoost marketing plan -> close the deal.
Your Unique Lead Magnet
Most brands spending $50K+/month on Google, Meta, or LinkedIn know something is off — but they don't have a structured way to diagnose whether the problem is account structure, broken tracking, landing pages, creative fatigue, or budget allocation. This checklist is the exact 5-point framework KlientBoost runs on every onboarding call before building a custom marketing plan — covering campaign architecture, conversion tracking verification, landing page message match, creative refresh triggers, and spend reallocation rules. Whether you're a SaaS CMO, eCommerce growth lead, or agency evaluating your own accounts, this guide tells you where to look first before throwing more budget at the problem.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Google Ads Not Converting? The 5-Point Audit KlientBoost Runs On $5M+ Brands Introduction: Clear Offer: This video walks through the exact 5-point Google Ads audit KlientBoost runs before taking on any brand doing $5M+ in revenue — so you can diagnose why your campaigns stopped converting without hiring an agency first. Relate to Viewer: If you're spending real money on Google Ads and ROAS keeps slipping, you've probably been told to "test more keywords" or "increase budget." Nobody gives you a structured audit framework you can run yourself in 30 minutes. Social Proof: I'm Johnathan Dane, founder of KlientBoost — we've managed paid media for 250+ brands, published 317 case studies, and increased client ROI by an average of 63% in the first three months. We literally sell YouTube ads to clients; we know what actually moves the needle. Open Loop: By the end of this video, you'll have five specific checkpoints — account structure, conversion tracking, landing page alignment, creative fatigue, and budget allocation — and you'll know exactly which one is bleeding your CPA. Quick Story: Last quarter a B2B SaaS brand came to us — $8M ARR, spending $120K/month across Google and LinkedIn, ROAS had dropped from 4.2x to 2.1x in six months. Their in-house team had already "optimized keywords" twice and rebuilt campaigns three times. We ran this exact 5-point audit in the first week. Point three — landing page alignment — was the killer. Their Google Ads were sending traffic to a homepage with three competing CTAs while their best-converting landing page from Q1 was buried. Point four — creative fatigue — meant their top three ad variants hadn't been refreshed in 14 months. Fixing those two points alone recovered 38% of lost ROAS before we touched bidding strategy. They didn't need more budget. They needed a diagnosis. Point 1: Account Structure — Are You Fighting Yourself? Why this matters: Performance Max, Search, and Display campaigns often cannibalize the same intent when structure isn't intentional. Brands bid against themselves and inflate CPAs without knowing it. What to focus on: Map every campaign to a single funnel stage and conversion action. If two campaigns can win the same auction for the same query, you have a structure problem. A simple explanation: Think of account structure like org charts — if three people report to three bosses for the same task, nothing gets done efficiently. Same with Google Ads. CTA to Lead Magnet (30% Through The Video): If you want the full printable checklist — all five audit points with the exact questions we ask on every KlientBoost onboarding call — download the free Performance Marketing Audit Checklist in the description. Same framework we use before every $5M+ engagement. Point 2: Conversion Tracking — Garbage In, Garbage Out Why this matters: If your conversion tracking is wrong, every optimization Google makes is optimizing toward the wrong outcome. We've seen brands "winning" on ROAS while losing money because they tracked form starts instead of qualified leads. What to focus on: Verify primary vs. secondary conversions, offline import setup, and whether Enhanced Conversions is actually firing. One broken tag can make a great account look broken. A simple explanation: You wouldn't steer a ship with a compass that points north 60% of the time. Broken tracking is the same — you're making million-dollar decisions on bad data. Point 3: Landing Page Alignment — The Silent CPA Killer Why this matters: The highest-intent keyword in the world dies on a landing page that doesn't match the ad promise. This is where KlientBoost's CRO team finds the fastest wins — often before touching the ad account at all. What to focus on: Message match between ad headline and H1, single CTA above the fold, page speed under 3 seconds on mobile, and whether you're sending brand campaigns to the same page as bottom-funnel offers. A simple explanation: Your ad is a promise. Your landing page is the delivery. Mismatch equals bounce equals wasted spend. CTA to Service (70% Through The Video): If you ran this audit and two or more points flagged red, that's exactly what KlientBoost's free marketing plan is for. We review your account, your competitors, and your landing pages — then send you a custom roadmap. No pitch on the first call. Link's in the description. Point 4: Creative Fatigue — When "Winning" Ads Stop Winning Why this matters: Even your best ad variants decay. Frequency caps help, but creative refresh cycles are what separate accounts that scale from accounts that plateau. What to focus on: Track frequency and CTR decay by ad variant. If CTR drops 20%+ over 60 days with stable targeting, you're in fatigue territory — not a bidding problem. A simple explanation: A joke isn't funny the 50th time. Same ad, same audience, same creative — eventually they stop clicking. Point 5: Budget Allocation — Are You Funding Losers? Why this matters: Most accounts we audit have 20–30% of spend going to campaigns that haven't hit target CPA in 90+ days — because nobody has a kill rule. What to focus on: Set hard CPA/ROAS thresholds by campaign. Anything below threshold for 30 days gets paused or restructured. Reallocate to winners weekly, not quarterly. A simple explanation: Prune the garden. The roses can't grow if the weeds get the same water.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for KlientBoost.